Yet not a tangible element that would differentiate itself from the rest.
How would Handy set its mark in the market?
To become a product of youth, it needed to live the spirit of youth. And the age of trends allowed Handy to do just that. Tackling the Mannequin Challenge trend, Handy waved hello with a TVC that was so visually and lyrically addictive, people couldn't forget its name.
And since millennials like to be challenged, we came up with ‘Find HANDY Challenge’. HANDY letters and signs were hidden everywhere in the TVC, challenging the audience's eagle eyes.
In the end, it’s more than a TVC to watch, it’s a game anyone can enjoy.