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TBWA Recognized as Adweek's 2022 Global Agency of the Year for Second Year in a Row

TBWA\Group Vietnam

December 14, 2022

The Disruption® Company received the accolade for its creative product, business growth, innovation and for maximizing its potential across the globe

NEW YORK, Dec. 12, 2022 — TBWA\Worldwide was today named 2022 Global Agency of the Year by Adweek, one of the leading publications covering the brand marketing ecosystem.
TBWA\ was recognized for its second-best year of growth – second only to an exceptionally strong 2021 – and for driving transformative growth for its clients across an array of global markets. The jury of Adweek Editors also highlighted the impressive creative body of work for clients including Apple, Nissan and PepsiCo, among others, alongside its commitment to innovation. The Adweek profile can be viewed here.

“TBWA\Worldwide once again performed at an elite level across its entire network. From Helsinki to Hong Kong and Paris to Buenos Aires, TBWA\ impressed with effective, stunning creative that drove business results for brands and inspired good around the world. The agency also created what Adweek ranked the No. 1 ad of 2022: Gatorade sport with Serena Williams, called “Love means Everything.” said Jameson Fleming, Agencies Editor, Adweek. “We are the world in, not headquarters out, and our agencies are united by our shared belief in Disruption and creativity. Being named Adweek’s Global Agency of the Year for the second year in a row reflects the disruptive thinking of our 11,000 creative minds. We’ve received the accolade for three of the past five years, and that’s a wonderful place to be as we head into 2023.” says Troy Ruhanen, CEO, TBWA\Worldwide.

Ruhanen added “Without our clients’ trust and continued partnership none of this is possible. Our mantra remains “Always in Beta”. This mentality has seen us continue to maximize our potential. We’ve expanded our experience design and immersive technology capabilities with the acquisition of innovation agency dotdotdash, and our continued investment in NEXT has seen us disrupt the future of brand experiences. Alongside the exceptional creative product produced by our global teams - 2022 was another incredible year. And we haven’t even begun to fully realize our potential.”

TBWA\Group Vietnam's Chief Executive Officer Tan Nguyen says, "Hooray to another incredibly proud moment of TBWA being shouted out in ADWEEK’s Global Agency of the Year, for the third time! Keep up with all of what we are dedicating, this award recognizes TBWA\Worldwide by collective efforts and contributions across the globe. A huge nomination to our pirates for their hard work and dedication to continuously disrupting status quo, which is a great part in making this happen. Here’s to a 2022 wrap up to step into a magnificent new year real soon."

Earlier this year, the TBWA\ collective earned the #1 spot on Fast Company's list of Most Innovative Companies in the Advertising category, appearing on the list for the fourth year in a row. It was also named AdAge’s A-List 2022 Network of the Year. Adweek last selected TBWA\ as its Global Agency of the Year in 2021.

\ About TBWA\Worldwide

TBWA is The Disruption® Company. We use creativity to help businesses challenge the status quo and capture an unfair share of the future. Named one of the World's Most Innovative Companies by Fast Company in 2022, 2021, 2020 and 2019, Adweek's 2022, 2021 and 2018 Global Agency of the Year and Age’s A-List 2022 Network of the Year we are a disruptive brand experience company that uses trademarked Disruption® methodologies to help businesses address their challenges and achieve transformative growth. Our collective has 11,000+ creative minds in over 40 countries, and also includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, The Integer Group®, TBWA\Media Arts Lab, TBWA\WorldHealth and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald's, Nissan and Singapore Airlines. Follow us on LinkedIn, Twitter and Instagram. TBWA is part of Omnicom Group (NYSE: OMC).

\ About Adweek

First published in 1979, Adweek’s award-winning coverage reaches an engaged community across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their jobs better.

\ About Omnicom Group Inc.

Omnicom Group Inc. (NYSE: OMC) ( is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries.