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THE WORLD'S TOP ENGAGED LAUNCH OF #VLIVE
Picture yourself as a teenage Vietnamese K-pop fan. The V LIVE app lets K-pop idols broadcast live videos directly to you. Its content covers from music videos, to interviews, live concerts, and in-between moments of K-pop idols. However, you didn't yet know of V LIVE.
Our task was to introduce V LIVE to you, get you to download it and most importantly, to use it on a weekly basis while you were already over-equipped with Youtube, Facebook, K-pop forums and streaming channels worldwide.
There was one thing that united you and your fellow K-pop lovers: a desire to show love. So we turned V LIVE into a racecourse for different fandoms to show love to their idols, leveraging the ‘Heart’ icon of the app itself - something like Facebook’s ‘like’ button, but with endless supply.

During launch, you helped us exceed all KPIs and made V LIVE Vietnam the top engaged V LIVE in the world.

Chat with our digital team now to find out more.